Monday, September 22, 2008

PC/Mac - Microsoft Strikes Back

So Microsoft was doing something like a $100 million ad campaign to counter the hipper-than-thou Mac ads. It started with the Jerry Seinfeld/Bill Gates creep-fest that started showing about two weeks ago. I'll be a happy man when I can get the image out of my head of Bill Gates wiggling his hips like his boxers are riding up...*shutter*.

Then they had the follow-up one with Jerry and Bill staying at the Principle-from-Billy-Madison's house, and they like, steal a mouse or something? I dunno, I couldn't stand to watch it that closely.

But has anyone seen the new New NEW Microsoft ads that have popped up in the past few days? It starts with a carbon copy of the "PC guy" from the Mac ads. He says something like, "Hi, I'm a PC, and I'm also a stereotype", and it shows a whole bunch of people from all walks of life and all types of jobs and they all say something like "I'm a PC".

I like it. It's exactly what Microsoft needed to show that, hey, PCs are used A LOT by A LOT of different types of people. And you don't need to be a pretentious hipster to use us! That's right, you can own a PC even if you didn't LOVE Juno (or, ironically, a hipster who HATED Juno)...

Normal people use PCs. College kids still get Dell and Gateway laptops. I have a Mac for my personal computer, but I use PC at work and the PC government laptop. There are things I really like about both, some things that drive me crazy about both (mostly PC here, but a few Mac things too). But about 80% of the time, I don't really give a shit which one I'm on, cause they do the same thing. Porn looks the same on both. (er, porn? I mean, um, spreadsheets! Yeah, spreadsheets!)

Microsoft's next ad should really highlight that almost every Mac user still uses Microsoft Office.

3 comments:

Anonymous said...

I love the "I'm a PC" commercials too. They're kind of random at some parts, but they're pretty good at getting the point across and making people laugh.

cheese said...

I tend to agree....and that's just the image Microsoft needed. Not the "zany" (attempt) at humor with the Bill Gates ads.

They're saying "its okay to use a PC", and I agree.

B said...

I loathe the first PC commercial, kinda love the second and am totally enamored by the "I'm a PC" one.